Friday, November 4, 2011

All About Branding!

When you think about weddings, do you also think of the word "branding"? Probably not. It's not like you're selling a service or running a business, right? Why would a wedding need to be branded?

It's pretty simple, really. Arguably the single most important aspect of planning any event is ensuring that there is a strong sense of cohesion from beginning to end. This cohesiveness is what makes your wedding flow together in harmony, creating a picturesque event that is uniquely YOURS--- it's your brand!

Typically we associate brands with logos, but that's not always the case for a wedding. While some couples do choose to use their monogram as a type of logo for their wedding, (which is super cute, might we add), there are also many other ways to execute a well branded wedding. These ideas include employing a consistent color theme from start to finish, using the same fonts on all printed materials, or using a design theme such as nautical or whimsical for all wedding elements to reference.

With the help of our team at Shenanigans, we can create a perfectly branded wedding that is unique to you. After all, it's our job to make your dreams come true!

Enjoy these beautiful photos from one of our well branded weddings to inspire your own branding ideas! (This particular wedding was branded by the color purple with accents of yellow. Additionally, there were references to the bride and groom's alma matter, Texas Christian University, throughout the wedding in various ways.)